snape
Funny how the hardest habit to break is convincing yourself you’re going to start a new one.
Rally Health Engage Product

Through a fine tuned balance of curated challenges, programs, recommendations and rewards we looked to reach the users with content that best fits their needs. I worked to keep design and information consistent throughout the users’ Rally experience. Rally is a B2B/C product, our user base are employees whose company provide UnitedHealthCare insurance and have opted to use Rally as their wellness program. Rally Engage grew to a user base of 35 million.
My Role - Product Designer, Collaborator
_ Designed Incentives, Challenges and Missions
_ Worked across the full engagement product with product, research and engineering partners
_ Collaborated daily with Lead, Senior and Product Designers to keep patterns consistent
Impact
At Rally Health, my work on Rally Engage positively impacted the bottom line through our Rally Engage product.
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Process
_ Focus on consistency and collaboration
_ Keep every decision tied to the business objectives
_ Keep all the design patterns and user experience consistent
_ We are all designing an end-to-end experience for each individual user
50,000 Ft. View
Things To Do, primary engagement points for the users.
About You, all about the user; biometrics, stats and activity progress.
Rewards, where users go to spend their earnings.
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Health Activity: Things to do
Use are offered activities to engage with they are also able to see what the are currently involved with. We worked across several product and development teams to integrate the content and bring all the pieces together based on the ideal user experience. I worked to translate the product owners' needs into the design solution, partnering with my design lead to deliver the best experience while fulfilling all the business requirements.
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Health Profile: About you
By providing the user with relevant data to show the user how they are progressing in their goals and their biometrics data. My goal was to pinpoint the highest value information to engage the users, celebrate their achievements, and continue down their wellness path.
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Within the details the user is given more context about their progress, which will help motivate change and give them more understanding of where and when the are progressing or struggling. Along with providing guidance via recommended activities to get the user back on the right path.    
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Rewards: Spend what you've earned
Users earned incentives through a variety of ways, the Rewards Marketplace is where they can spend those earned rewards. We had to take into account a wide variety of client variations and programs, the modular approach allowed for wide range of configuration options.
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